Telekom Malaysia
RM1 Million Facebook Campaign — Telekom Malaysia
Built a custom Facebook application to power Telekom Malaysia's RM1 Million viral marketing contest — using Facebook's API to tap its social graph with a virtual gift-sending mechanic that drove viral friend-to-friend spread.
Results at a Glance
The Challenge
Telekom Malaysia wanted a high-impact viral campaign on Facebook. They needed a custom application that could leverage Facebook's social graph to reach as wide an audience as possible through organic social mechanics.
Our Solution
ME-Tech built the Facebook application on Linux, PHP, Apache, MySQL using Facebook's proprietary API. The app gave each member a virtual RM1 Million and encouraged them to send wacky virtual gifts to friends — creating a viral sharing loop that drove organic reach.
Results
Delivered within three months. The campaign successfully leveraged Facebook's social mechanics to amplify Telekom Malaysia's brand reach through friend-to-friend gift sharing.
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